It is time to give your website importance because it is the center of all your online marketing undertakings. Keep in mind that without an effective website, you will not see significant results from any of your advertising promotions. If this continues, you will surely waste more opportunities. Important note though: No Claims or promises, Information-based Articles only.
If you want to stop wasting more opportunities and finally make more money, you should dedicate your time and resources to web site design. Your website design is not a one-time thing – it is a life-long process. If you want to stand out, you should think about constantly improving and redesigning it. Here are the telltale signs that you need website redesign:
Your site has no conversions
The first concept that you have to learn is the conversion. Conversion means getting your visitors to do what you want them to do, whether buy your service/product or sign up for your newsletter.
Without a doubt, it is the most important thing in the success of your online marketing goals. Your website should generate conversions. If it is not generating any, it is missing on something crucial. This is the time that you think about redesigning it.
Your site does not have a conversion funnel
Another concept is the conversion funnel. The conversion funnel is used in e-Commerce describing the journey a consumer takes from navigating a website to finally converting a sale. If you have an effective web design, it will reflect on your conversion funnel.
Your site has a high bounce rate
You should be familiar with bounce rate. Bounce rate is the percentage of visitors who steer away from your website after seeing only one page. Simply put, people are exiting your site as soon as they enter. Your bounce rate can be checked in Google Analytics or other website analytics provider.
If you have an ineffective website design, you are not impressing your visitors to linger longer. Your goal here is to have the lowest bounce rate. Low bounce rate will show that visitors find your site valuable, which means you have more opportunities to increase your sales.
Your site has low time-on-site
One important concept that you should know is the time-on-site. If your visitors do not stay longer on your website, it means it lacks something that they are looking for. This could mean your site is confusing or complicated.
For this, you need a website redesign. Keep in mind that an effective web design will likely increase the visitor’s time-on-site. The longer they stay, the more opportunities you will find to convert them.
Your site design is not mobile-friendly
Not all Internet users utilise their desktop or laptop. These days more and more people utilise their mobile devices. However, there are cases that mobile users reported difficulties navigating websites. If this happens, you are compromising your conversions.
To know if your site is mobile-friendly, you should try to visit it using your mobile device. A website redesign can focus on improving the mobile experience. At the end of the day, it can help you gain more sales.